GUESS is an American fashion brand that was founded in 1981 by brothers Paul and Maurice Marciano. The brand is renowned for its denim wear, but it has also diversified into other apparel and accessories over the years. In 2021, GUESS teamed up with Eli Russell Linnetz, an artist, photographer, and fashion designer, for a campaign that celebrates the brand's heritage and American roots. The campaign is a playful nod to GUESS's iconic ads from the '90s, featuring models in denim ensembles and oversized jackets, set against a rustic backdrop reminiscent of the American countryside. The collaboration between GUESS and Linnetz showcases the brand's ability to stay relevant and appealing to younger generations, while remaining true to its legacy of creating stylish and high-quality clothing.