Hyein Seo is a South Korean fashion designer who has gained a reputation for her edgy, avant-garde style. Seo launched her eponymous fashion brand in 2013, and has since become known for her bold, statement-making pieces that often feature exaggerated silhouettes and unconventional materials. Seo's designs have been worn by celebrities and have been featured in major fashion publications, and she has been recognized with numerous awards and accolades. In addition to her fashion work, Seo is also known for her activism and her efforts to promote social and environmental causes.