ERL is a creative project helmed by designer Eli Russell Linnetz, born out of the vibrant energy of Los Angeles. Before launching the brand, Linnetz was primarily known for his photography, having worked with renowned figures such as Lady Gaga and the Kardashians. However, it was during his time at the University of Southern California that Linnetz learned the art of sewing, supporting himself by creating costumes for the school's opera department. With the creation of ERL, Linnetz aimed to capture the essence of LA's youth through a unisex label. The brand's inspiration draws from nostalgic sources, such as '90s Pixar films, Venice Beach skaters, and the Santa Monica swim team. ERL's menswear collection features an array of colorful textiles and straightforward designs, including T-shirts, hoodies, button-ups, shorts, and accessories. Each piece is defined by its laid-back approach and reflects the brand's sentimental energy, promising a return to simpler times.