Established in 2017 by designers Reid Baker and Ines Amorim. The designer's heritage plays an important role in developing their collections as they blend their cultural influences between European elegance and an American rawness.

Ernest W. Baker, Reid’s Grandfather, and an early Detroit ad man, serves as a muse for the brand’s identity. With a sense of nostalgia, an intention is made to reinterpret the past, to inspire those in the present, to transform the future.

With a precise consideration for garment construction, sourcing high quality materials, and combining an in-depth knowledge of the tailoring process, the designers propose collections composed of timeless garments with a contemporary vision.