Established in New York in 2019
Its work often revolves around the interplay between clothing and the body, through the constant experimentation between skin and fabric, body and clothing, entity and boundary, the spatial structure between the two sets up a complex relationship that conveys tension in its subtlety. The brand breaks away from the traditional categories of fashion to create a new and diverse design concept that advocates the relationship and connection between clothing and the wearer's body, and the different expressions of self found through RUI's clothing.