Kwaidan Editions envisions a world where women can express their interiority and experience true freedom—freedom from boundaries, constructs, and expectations. The intention is to provide women with the visual language to reflect their own personal exploration of what it means to be a woman in today’s society.
The brand is inspired by the uncanny. It explores the delicate line in between the Discarded / Cherished, the Tasteful / Kitsch, the Masculine / Feminine and the Sophisticated / Crude. It is a vulnerable and uneasy space full of tension and wonder. Kwaidan Editions deals with the complexities and identity of being a woman in today’s world.