BARRAGAN was founded in New York City in 2016 by Mexican artist, Victor Barragan. With roots under the guise of an eponymous underground fashion label, the brand is a shifting entity which moves through various media and ultramodern communication. Its output signifies anything in the elaboration of the lives and work of its collective community. BARRAGAN is driven by ways to continually redefine itself and spaces as it needs. It positions itself in spheres of art, fashion, photography, and experience, while creating its own context of analysis and playing by its own rules.