Positioned where streetwear meets high fashion, Aries takes an artisanal and artistic approach to both design and production. Born out of an ongoing love of trash culture, outsider art, and illustration evident in the brand's graphic language. Each collection also reflects Creative Director Sofia Prantera’s continuing fascination with dyeing and printing techniques and a forensic approach to garment construction. The brand’s ongoing cultural output "Planet Aries" is realized with the release of self-published books, art shows, experiences, and collaborations which range from the cult and collectible to the esoteric, working with different artists and image-makers and brand partners who are an integral part of the Aries world and community. The business is privately owned and based in London.