Tigran Avetisyan is a Stockholm-based designer whose foray into the world of fashion has been informed by his background in Product design. Having graduated from Central Saint Martins in 2012, Avetisyan's talent was quickly recognized when he was awarded a prestigious LVMH grant to produce his graduate collection. His work is known for its heavy conceptualization, delving into the fundamental nature of fashion garments as commodities in a highly commodified industry. His collections are self-reflective, characterized by their biting humor, and commentary on the fashion industry's ever-accelerating pace and insatiable appetite for profit. By treating clothing as a product, and using the language of marketing in a subversive way, Avetisyan's work is not only thought-provoking but also highly evocative, challenging the status quo and pushing boundaries.