At ENG, we collaborate with emerging creative voices to explore contemporary social themes, using product as the medium. By integrating creativity, strategy, branding, and commerce, we form a complete and dynamic cycle—pushing the boundaries of fashion while ensuring creativity remains grounded in real life and market relevance.

First Collaboration | DIDU NAVIGATES ENG

By Stripping away the digital gloss of avant-garde expression, reframing the cutting edge of creativity into choices made for daily life. Design moves from being something to admire, to something to live in.

The DIDU NAVIGATES ENG collection embodies this shift:

• Rooted in sports and lifestyle, the collection leans into ease and wearability.
• Faded, saturated textures meet bold, attitude-laced slogans and vintage tattoo–inspired graphics. Subtle rebellion is tucked into minimalist forms.
• DIDU’s signature blend of cool and romanticism evolves into a street-ready aesthetic—rebellious, approachable, and made for the everyday.